Campaign lagging in several states following controversy
The Salvation Army’s Red Kettle Campaign is way down on its donations target after the organization recently went “woke“ and started pushing a far-left narrative about “racism.”
As Neon Nettle reported last month, the Salvation Army released new guidelines revealing it will be pushing divisive far-left ideologies about “race” onto its white donors.
The organization — a massively popular Christian charity known for raising money around the holidays — announced it would be forcing Marxism-rooted Critical Race Theory (CRT) and leftist “anti-racist” ideology onto donors.
Beginning this year, the Salvation Army said it would be asking its white donors to apologize for their supposed “unconscious” racism.
Accoridng to the National Review, the organization is calling on donors to reckon with their deep-seated attitudes of racist “bias” while requesting monetary contributions toward the global mission.
The non-profit organization was eventually forced to pull the controversial guidelines from its website amid public outcry.
However, it appears that the impact of the leftist push may have already happened.
Salvation Army corps officer Capt. Stephen Wildish revealed one week before Christmas that the program in Tallahassee, Florida has raised $114,000 which is more than $50,000 shy of its original goal, the Tallahassee Democrat reported.
“With the increased need for assistance with financial needs such as utilities and rental help due to the pandemic impact, the Red Kettle funding is extremely important,” Wildish said.
“We don’t want our programs and services to suffer, and we are asking our community to step up one more time.”
The Red Kettle campaigns have also lagged in Iowa, Minnesota, Massachusetts, and Georgia.
The sagging fundraising numbers come the month after the organization pulled a guide called “Let’s Talk About Racism” from its website that contained racially charged language instructing White people and Christians to “evaluate” racist attitudes and practices.
Additionally, the guide said “white culture” has challenges it needs to overcome, including “denial of racism” and “defensiveness about race,” and states that “white Americans” need to “stop trying to be ‘colorblind.’”
The guide sparked outrage on social media from users who said they would no longer financially support the organization and accused the nonprofit of adopting Critical Race Theory.
“Elements of the recently issued ‘Let’s Talk About Racism’ guide led some to believe we think they should apologize for the color of their skin, or that The Salvation Army may have abandoned its Biblical beliefs for another philosophy or ideology,” the Salvation Army posted on its website following the public outrage.
“That was never our intention, so the guide has been removed for appropriate review.”
In a statement, the Salvation Army downplayed the idea that the controversial racism guide has hurt donations.
“We have no information to suggest that the efforts of any political action group is affecting the Red Kettle results,” a Salvation Army spokesperson said.
“Our units in local markets have ups and downs each year, which shouldn’t be mistaken to represent the status of our national Red Kettle campaign.
“We expect to have a measure of the national results in early 2022, and we are encouraged by the final tally of his year’s National Commander’s Red Kettle Challenge, which doubled the amount raised in 2020.”