The National Basketball Association ‘massively’ tank
The National Basketball Association (NBA) attempted to lure its viewers back on Christmas Day.
Still, those viewers have seemingly not forgotten the past year of politicization of the sport along with the relentless virtue signaling.
Christmas should be a springboard for the NBA to jumpstart their season, but viewers were not having it.
According to DEADLINE:
The National Basketball Association’s day-long celebration of sports led the demos, scoring a 1.1 and 3.74 million total audience for its hours-long programming for ABC and ESPN. That’s the good news – the bad news is that’s down massively from past performances. In a season where the NBA is trying to lure back fans who were turned off by last season’s overt politics and the less-stimulating bubble version of the sport, it shows there’s a lot of ground to make up.
Viewership for the Lakers-Mavs game peaked at 3.959 million, according to a report from ShowBuzz Daily.
But if you compare that with last year’s Christmas Day headlining matchup between the Lakers and Clippers, it averaged just under seven million, a huge drop.
The weak performance essentially undoes what otherwise would have been a strong opening showing for the league.
As Neon Nettle reported in October, ratings for the second game of the NBA finals crashed so hard, it recorded the least-watched finals game in broadcast history.
The ratings bombed for both Game 1 and Game 2 of the “woke” NBA Finals between the L.A. Lakers and the Miami Heat.
Go woke go broke…
The games, which have seen players pushing radical-left messages and the Black Lives Matter agenda, saw viewing numbers pummeled.
Game 1 of the Finals on Wednesday was a huge ratings disappointment for the NBA, despite the matchup including two of the league’s biggest stars (LeBron James and Anthony Davis).
Earlier this year, President Donald Trump blasted the NBA for continuing to “cater to China,” despite their known human rights abuses.
“The way they cater to China, the way they bow to China, it’s a disgrace, frankly, and they make a lot more money here than they do from China,” Trump said.
During an interview with Fox Sports Radio host Clay Travis, Trump said:
“Some are very nasty, very, very nasty, and frankly very dumb,” the president said.